Sony Alpha a7 IV Mirrorless Camera with 28-70mm Lens

The Sony a7 IV features a newly developed 33MP Exmor R BSI CMOS full-frame sensor with a back-illuminated design that delivers high clarity, low noise, and vivid colours across an ISO range of 100-51200. It offers an impressive 15-stop dynamic range and supports raw, JPEG, and 10-bit HEIF file formats for versatile image quality.Powered by the flagship BIONZ XR processor, the camera provides fast continuous shooting up to 10 fps with AF/AE tracking and a buffer capable of recording up to 828 consecutive raw + JPEG frames.

Video recording includes UHD 4K 30p 10-bit with 7K oversampling and 4K 60p 10-bit via a Super 35 crop, with no recording time limits thanks to enhanced heat dissipation.The a7 IV offers advanced colour profiles such as S-Cinetone for natural skin tones, S-Log3 for wide dynamic range grading, and HLG for HDR content. Real-time Eye AF tracks humans, animals, and birds during video, with customisable AF transition speeds and focus shift sensitivity.

Features like Focus Map, AF Assist, and Focus Breathing compensation provide precise control for smooth focus transitions.A 3.68m-dot OLED Tru-Finder EVF and a 3.0-inch vari-angle touchscreen LCD enable clear viewing and flexible shooting angles, ideal for vlogging and creative work. Connectivity includes full-size HDMI, USB 3.2 Type-C, headphone and mic ports, and a Multi Interface Shoe for professional audio accessories.

Wireless capabilities support remote control, image transfer, and direct live streaming in 4K or Full HD.With a 5-axis SteadyShot INSIDE image stabilisation system offering up to 5.5 stops of correction, the a7 IV ensures sharp handheld stills and smooth video, compatible with all lenses including adapted optics. This hybrid camera is designed to meet the needs of photographers and videographers seeking premium performance and versatility.

The Sony FE 28-70mm f/3.5-5.6 OSS is a lightweight, compact zoom lens designed for full-frame E-mount users seeking a versatile everyday option. Covering a wide focal range from wide-angle to portrait length, it is well suited to a variety of shooting situations. The lens features one extra-low dispersion glass element to reduce chromatic aberrations and colour fringing, along with three aspherical elements that minimise astigmatism and other aberrations. A rounded seven-blade diaphragm helps create smooth, pleasing bokeh. Fast and accurate autofocus is achieved through an internal focus system and linear motor, while Optical SteadyShot stabilisation helps reduce camera shake and works in tandem with compatible in-body stabilisation systems. The lens also offers dust- and moisture-resistant construction and rubberised control rings for improved handling in challenging conditions.

• Sony Alpha a7 IV Mirrorless Camera
• Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adaptor and Power Cord
• Sony ALC-B1EM Body Cap for E-Mount Cameras
• Shoulder Strap
• Accessory Shoe Cap
• Eyepiece Cup
• USB Type-C to Type-A Cable
• Sony FE 28-70mm f/3.5-5.6 OSS Lens
• ALC-SH132 Lens Hood
• ALC-F55S 55mm Front Lens Cap
• ALC-R1EM Rear Lens Cap
• Limited 2-Year Warranty