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The Sony a7 IV is a feature-rich full-frame mirrorless camera designed for hybrid creators. It boasts a newly developed 33MP Exmor R BSI CMOS sensor and powerful BIONZ XR processor, delivering stunning image quality, low noise, and a wide 15-stop dynamic range. Ideal for both stills and video, it offers up to 10fps shooting with real-time Eye AF for humans, animals, and birds.

Video performance is equally impressive, with 4K 60p 10-bit recording, S-Cinetone for natural skin tones, and S-Log3 for enhanced post-production flexibility. The in-body 5-axis image stabilisation system provides up to 5.5 stops of shake correction for smooth handheld results.

  • 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • 5-Axis SteadyShot Image Stabilisation
  • 4K 15p UVC/UAC Streaming via USB Type-C

A 3.68m-dot OLED viewfinder and a fully articulating touchscreen make composing and reviewing shots easy. With dual card slots, live streaming via USB, and fast wireless transfer, the a7 IV is a professional-grade tool that blends performance, flexibility, and reliability for photographers and videographers alike.

Customer Reviews

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Chan-Lee van Wyk
Phenomenal Camera

Called to get more info about the camera and their sales department was informative and helpful and helped me choose the right gear for what I wanted to do. I did a shoot with the camera 3 days later and the images are CRISP and I had no issue moving over to Sony (I use to be a Nikon and Canon user).

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