Outdoorphoto aims to provide an open, easily accessible and honest website for professional and serious amateur SLR photographers alike by providing and aiming for the following:
The establishment and maintenance of a platform within which like-minded people can share knowledge and learn.
To become South Africa's premier photographic website, and to compete favourably with the world's top photography websites.
To become South Africa's most favoured photographic online store with the best combination of service and price.
To be regarded as a site with integrity and professionalism.
To become the gallery hosting portal of choice.